What’s more profitable: Email Marketing vs Social Media Marketing? Now, this is a big question, especially heading into 2019, 2020, and beyond because social media has been really just on a big rise recently. Everybody and their brother wants to be a social media superstar. There have been YouTube millionaires made literally overnight. Netflix has recently a new documentary called “The American Meme” and pretty much everyone and their brother, at least in the mainstream, talks about social media changing the world, changing business, and changing the way money flows. Now does that mean email marketing is dead?
Superior Lead Generation Strategy
Well, my name is Igor Kheifets and for the last seven years, I am have been making not only a full-time income, but a seven and even eight-figure income using email and I am here to tell you that email is not dead. In fact, rather than just telling you about it, I’m going to prove it to you by a study done by a third party about Email Marketing vs Social Media Marketing. Okay? I am not associated with this company in any way. This company is called MailMunch and MailMunch conducted a study where they wanted to find out what converts, right. Where do the sales come from? Because most marketers, and most business owners, and most influencers, they talk about, supposedly, where they make their money, but they never track. Well, this company actually tracked it and they wanted to find out which traffic source converts most and then best, basically which traffic source gets the most conversions and which traffic source, not only gets most conversions but the most profitable conversions as well.
So as you can see, number seven on this list is social network which stands for Facebook, Instagram, Twitter, and anything else that is considered social network and as you can see social networks in this study delivered about 101, and that is a collective number, by the way, 101 conversions worth about $737 as you can see right here. Which means out of the 101 customers that came through the social media channels, they’ve made on average about $737.26 per customer.
Now, look at email. Email is number four on that list in terms of the number of conversions and it actually converted at nearly 9 times higher than social networks meaning that email brought in 9 times more customers than social networks did.
What’s most fascinating is that out of all these traffic sources, other than the direct traffic which means when the user had an existing relationship with the company and had known about the company from before, email actually delivered customers that spent the most money which mean that for every conversion that the email delivered, as opposed to the social network conversion, the email conversion, the email customer the customer who found this business through email, ended up spending 20 times more money with that business.
So while social media referrals spend about $737, an email referral spends nearly $15,000. And what does that tell you? If nothing else, even if social media and email converted at the exact same rate, which they do not, even if that was the case, you still want to use email just because email subscribers spend more money. They buy more stuff. They’re basically patronizing you and your business and your purpose and your mission through purchasing from you and not just by liking your stuff, and your posts and your content. Now, where does that leave you? So, if right now, you’re trying to build your own business or generate leads online, the conclusion you need to come to is very, very simple. Email is what is going to get you the best customers, the ones that spend most money, the ones that are the most receptive to your message, and the ones that are easiest to convert, especially, if you’re now getting lots of traffic or trying to get lots of traffic through social media that is not really getting you a great result.
And this is where it gets really interesting for you because I’m conducting a free training this week where I am going to show you how I’ve used email in my business to build a list of 4 million email subscribers at break-even. In fact, I’ve used that big list, well 4 million is big, I’ve used that list in order to become one of the world’s top super affiliates of internet marketers and ended up basically landing on every possible leader board that I’ve ever attempted to get onto in the last couple of years. So, if you’d like to find out how I am generating leads using email, and how I am converting these leads using email, as well as, if you’d like to know the actual offers that are converting right now with the traffic source I am about to show you, If you’d like to know how to stop chasing people on social media and instead have people come to you and spend money with you, I want to show you how to do that during this free workshop this week.
So, the link for that workshop is either here or here depending on the device you are watching this video from or you can just use the URL that you are seeing above. Okay, you go to igor.cx to attend this free training and make sure you attend the training because just by attending, I’m also going to give you a $3,000 valued gift. It’s a 31-day email sequence you can use in order to convert more customers and get more business. Alright, so again email is where the money is at based on the study I just showed you. Again, I am not associated with MailMunch in any way whatsoever. You can look it up yourself. You can just get on Google and type in social media vs. email MailMunch, you can find this information.
But what is really important here, if you’d like to start getting lots and lots and lots of leads that are responsive to your message then you need to use email in your business asap both as a way to get customers as well as a way to convert the customers you’re getting. And I am about to show you how to do both on this free workshop. So what you want to do is go to igor.cx.
Again the URL is just above me or somewhere to the side or to the bottom again depending on where you are watching this video from. But if you just go to igor.cx, you will be able to attend this free training, get a free gift just for attending, and remember, in addition, to showing you the traffic source and how to convert leads, how I am converting those leads, I’m also going to show you the offers that are currently converting the best for me and my clients because we are driving quite literally millions upon millions upon millions of clicks each and every single year into a bunch of offers and we have the data to show you what converted and what didn’t.
Small agencies and those who’ve simply started out, have a lot on their plates to direct their attentions to. lack of sources, a thin move of potentialities owing to limited logo popularity, tight purse strings, shorthanded in group of workers and competition to tackle are a number of the troubles that small groups face continuously. even as there are exceptional solutions to above cited troubles, what small organizations are searching out are cost-effective answers and Email marketing is the excellent fit for them.
Why Email Marketing?
Email advertising is one of the oldest advertising channels this is going robust seeing that 4 many years. be it for customer acquisition or for purchaser retention, entrepreneurs do not forget electronic mail advertising to be their first desire of communique. moreover, an email cope with is required for interacting anywhere in the virtual realm and now not restrained to any particular location, so that you interact with customers everywhere in the international the use of emails.
As according to a radicati electronic mail report, worldwide e-mail users are presently three.eight billion in 2018 and forecasted to develop to 4.2 billion in 2022. that is an illustration that the ones no longer yet implementing e-mail advertising and marketing in their strategies are dropping out on a prime chew of earnings. permit’s recognize how electronic mail advertising and marketing is the value-powerful solution for small companies.
How is email marketing Price effective?
- Vast Reach
As we said earlier, emails aren’t constrained via geography and all you want is the e-mail deal with of the subscriber to strike a communique with them. with advertisements in neighborhood newspapers and billboard, you’re constrained to a neighborhood target audience and even in case of social media, the consumer wishes to be following your commercial enterprise which will see your publish. even then, your put up can be misplaced in a flood of other submit. an e mail will continue to be within the inbox of the subscriber until they determine to interact with it.
- Extract emails from Facebook
Extract email addresses, phone numbers, Skype, MSN, AOL, Yahoo and ICQ from the web with Atomic Lead Extractor. Contacting people by phone, Skype or instant messengers is often more effective than sending bulk mail.
You can also use the software as Facebook email extractor and get contact email addresses from Facebook pages, groups and personal profiles. The keyword search as well as search within the list of specified URLs is available. This feature is developed to scan Facebook social network and collect all email addresses corresponding to your search query.
- Send 2000 emails for $0:
Most current e-mail carrier companies provide their offerings for nominal fee or virtually unfastened for groups with mailing listing smaller than 2000 subscribers. with capabilities consisting of wealthy electronic mail template library, diy-email extractor, e mail automation, list management and help for third party email templates, small organizations don’t need to interrupt their financial institution to put into effect a simple to mid-level e-mail advertising to delight their customers.
While e-mail service vendors offer capabilities for nominal prices, it doesn’t imply you must prevent thinking about scaling up. as your organizations expands, your e mail marketing sport additionally scales for this reason. you can put into effect extra tools which include crms, 1/3 celebration analytics, landing page integrations or advice engine at a later degree to improve your electronic mail advertising campaigns and personalize your interactions with your customers.
- Reach correct audience:
Using correct lead generation methods, you manage to get addresses of your potential customers.
- with suitable e mail listing segmentation, you send the proper message to proper character, with proper offer and that too at proper opportune time. interested customers revert back in your email with their requirement and this manner you create correct enterprise possibilities as soon as you hit ship.
- Boost sales
via constructing consider of your clients using e mail, you create an target market who waits for updates from your business as well as set an expectation of benefited from your emails. this manner you may constantly innovate your e-mail advertising and marketing techniques to enhance income at some point of the year.
- Instant resuls
The trade inside the consumer conduct is nearly on the spot in case of electronic mail advertising and marketing. examine a pointy growth inside the open rates however below average click on costs, your problem line labored however cta became unimpressive. the performance of an e-mail campaign is seen within a 4hour window from the time of send. this form of brief reaction is very difficult to study in other advertising and marketing channels.
- Eliminates Burnout
One of the outstanding motives for failure of any small enterprise is the fact that commercial enterprise owners try to suit in a variety of work in an afternoon’s gap and with passage of time revel in burnout. one of the maximum prominent advantage of e mail advertising is the ability to personalize the communication based totally at the purchaser adventure with the assist of merge tags and dynamic content material blocks. this creates a verbal exchange that moves ahead from addressing your client by means of their first call and onto recommending merchandise based on buy records. upload to it the issue of automating your e mail campaign primarily based on workflow conditions and you could consciousness on other parts of your business even as your customers get hold of applicable emails robotic-ally.
- Highest ROI
Consider you are sending a bi-weekly e mail advertising and marketing marketing campaign to 5,000 subscribers. your campaign has an open-fee of 25%, because of this at the least 1250 subscribers opened your email. assuming, you bought a poor click on through price of two%, 25 human beings clicked in your marketing campaign and going via the enterprise widespread of simplest 2% of these clicking honestly convert, you’ve got one paying client.
if the average cost of conversion is $1000 and also you spend $550 monthly, wherein the value is split between the template manufacturing, team of workers revenue, crm & esp subscription and different hidden or insignificant fees, you continue to have a profit of $450. this manner you have become an roi of 2 hundred% minimum even when you have under-average email performance.
Email marketing is no rocket technology. while, it can eat some time to be set-up but within the longer run you could obtain in massive benefits / profits with most of your efforts centered on increasing your enterprise rather than demanding about your customers. have we missed any argument? share your views within the remark underneath.
Social media is an critical a part of our existence. having no fb page seems a piece odd today within the century of computer era and the net. we write messages, put up pics, add remarks… and depart contacts to be contacted any time. for this reason scanning fb you can locate a number of your leads’ and customers’ electronic mail addresses.
So tonight i couldn’t sleep, observed a way How to Extract emails from Facebook groups and performed around with it for some time.
As i was baffled how clever / smooth it was i desired to proportion it. i’m not affiliated with any of the equipment, just determined it might be beneficial on your idea validation outreach, advert targeting and finding your target audience in standard.
What i Played Round With:
extract customers and locate their electronic mail from a facebook group
extract customers who liked a put up/video of your competition fb web page
extract customers, task and position from linkedin businesses
You may need to analyze a particular area of interest and get to recognise, communicate to i.e. wedding photographers. extract names from fb and linkedin organizations, collect emails, urls. do cold outreach or connect through the networks.
You would possibly need to build a listing of capability clients for your income funnel (who’re lively on social media)
You might need to touch / target / connect with those who engage along with your competitors content material.
Here is the Video Tutorial How to Extract Emails from Facebook Groups
To Get this Tool Click Here
Questions for discussion:
do you realize similar procedures to get patron contacts / statistics from other resources.
what could you do with such statistics? whats your enjoy with the great & fulfillment of such information?
curious to hear your thoughts!