What’s more profitable: Email Marketing vs Social Media Marketing? Now, this is a big question, especially heading into 2019, 2020, and beyond because social media has been really just on a big rise recently. Everybody and their brother wants to be a social media superstar. There have been YouTube millionaires made literally overnight. Netflix has recently a new documentary called “The American Meme” and pretty much everyone and their brother, at least in the mainstream, talks about social media changing the world, changing business, and changing the way money flows. Now does that mean email marketing is dead?
Superior Lead Generation Strategy
Well, my name is Igor Kheifets and for the last seven years, I am have been making not only a full-time income, but a seven and even eight-figure income using email and I am here to tell you that email is not dead. In fact, rather than just telling you about it, I’m going to prove it to you by a study done by a third party about Email Marketing vs Social Media Marketing. Okay? I am not associated with this company in any way. This company is called MailMunch and MailMunch conducted a study where they wanted to find out what converts, right. Where do the sales come from? Because most marketers, and most business owners, and most influencers, they talk about, supposedly, where they make their money, but they never track. Well, this company actually tracked it and they wanted to find out which traffic source converts most and then best, basically which traffic source gets the most conversions and which traffic source, not only gets most conversions but the most profitable conversions as well.
So as you can see, number seven on this list is social network which stands for Facebook, Instagram, Twitter, and anything else that is considered social network and as you can see social networks in this study delivered about 101, and that is a collective number, by the way, 101 conversions worth about $737 as you can see right here. Which means out of the 101 customers that came through the social media channels, they’ve made on average about $737.26 per customer.
Now, look at email. Email is number four on that list in terms of the number of conversions and it actually converted at nearly 9 times higher than social networks meaning that email brought in 9 times more customers than social networks did.
What’s most fascinating is that out of all these traffic sources, other than the direct traffic which means when the user had an existing relationship with the company and had known about the company from before, email actually delivered customers that spent the most money which mean that for every conversion that the email delivered, as opposed to the social network conversion, the email conversion, the email customer the customer who found this business through email, ended up spending 20 times more money with that business.
So while social media referrals spend about $737, an email referral spends nearly $15,000. And what does that tell you? If nothing else, even if social media and email converted at the exact same rate, which they do not, even if that was the case, you still want to use email just because email subscribers spend more money. They buy more stuff. They’re basically patronizing you and your business and your purpose and your mission through purchasing from you and not just by liking your stuff, and your posts and your content. Now, where does that leave you? So, if right now, you’re trying to build your own business or generate leads online, the conclusion you need to come to is very, very simple. Email is what is going to get you the best customers, the ones that spend most money, the ones that are the most receptive to your message, and the ones that are easiest to convert, especially, if you’re now getting lots of traffic or trying to get lots of traffic through social media that is not really getting you a great result.
And this is where it gets really interesting for you because I’m conducting a free training this week where I am going to show you how I’ve used email in my business to build a list of 4 million email subscribers at break-even. In fact, I’ve used that big list, well 4 million is big, I’ve used that list in order to become one of the world’s top super affiliates of internet marketers and ended up basically landing on every possible leader board that I’ve ever attempted to get onto in the last couple of years. So, if you’d like to find out how I am generating leads using email, and how I am converting these leads using email, as well as, if you’d like to know the actual offers that are converting right now with the traffic source I am about to show you, If you’d like to know how to stop chasing people on social media and instead have people come to you and spend money with you, I want to show you how to do that during this free workshop this week.
So, the link for that workshop is either here or here depending on the device you are watching this video from or you can just use the URL that you are seeing above. Okay, you go to igor.cx to attend this free training and make sure you attend the training because just by attending, I’m also going to give you a $3,000 valued gift. It’s a 31-day email sequence you can use in order to convert more customers and get more business. Alright, so again email is where the money is at based on the study I just showed you. Again, I am not associated with MailMunch in any way whatsoever. You can look it up yourself. You can just get on Google and type in social media vs. email MailMunch, you can find this information.
But what is really important here, if you’d like to start getting lots and lots and lots of leads that are responsive to your message then you need to use email in your business asap both as a way to get customers as well as a way to convert the customers you’re getting. And I am about to show you how to do both on this free workshop. So what you want to do is go to igor.cx.
Again the URL is just above me or somewhere to the side or to the bottom again depending on where you are watching this video from. But if you just go to igor.cx, you will be able to attend this free training, get a free gift just for attending, and remember, in addition, to showing you the traffic source and how to convert leads, how I am converting those leads, I’m also going to show you the offers that are currently converting the best for me and my clients because we are driving quite literally millions upon millions upon millions of clicks each and every single year into a bunch of offers and we have the data to show you what converted and what didn’t.